Friday, June 28, 2013
How to Win (or Lose) a Customer for Life
How much do your dealerships spend on advertising, coupons, and mailings and how much return do you think those dealerships see? Marketing may help get customers in the door, but can it keep those customers coming back? In reality, good first impressions, flexible scheduling, and high quality customer service are the key to attracting service and parts customers to your dealership, regardless of marketing campaigns. Based on Carlisle’s 2013 Consumer Sentiment Survey, we know what customers value when they get their car fixed—and that they don’t perceive these attributes as their dealers’ strengths.