- A dedicated, on-site Vogue Tyre sales manager directs the Vogue business within the dealership.
- Inventory is owned by Vogue – some is stocked at the dealership, and some is off-site nearby.
- Vogue technicians perform accessory installations, repairs, and replacements.
- Some accessories are pre-installed – OEM pre-installed accessories may be removed and credited.
- Dealers receive a margin on each sale (typically higher than the margin they earn on OEM accessories) as well as an additional rebate; dealer staff are also spiffed for sales of Vogue products.
- Returns and warranty claims are seamlessly handled by Vogue.
Thursday, April 11, 2013
Mustard & Mayonnaise
Accessories are a tough nut to crack – selling them effectively in a dealership requires coordination between Parts, Service, and Sales. Easier said than done. So when an aftermarket company offers to take all of the hassle out of managing this part of a dealer’s business, it’s a pretty compelling proposition. I’m talking about Vogue Tyre, an aftermarket wheel, tire, and accessories company. Vogue currently targets select luxury brands such Cadillac, Infiniti, Lexus, and Mercedes. You can find Vogue products at tire retailers such as Discount Tire, NTB, and Belle Tire, and also at select new car dealers. These new car dealers are called “Custom Centers,” where the dealer essentially outsources management of his accessories business to Vogue. Here’s the Custom Center business model: