Friday, November 9, 2012

Who’s Guy Are You?

“We already know that and we have programs and strategies in place that accommodate this…., so, we’ve got that one covered.” I hear this all the time. Wiley E. Coyote always has a plan, too.

The second most important thing that customers value from their service provider is that they “charge a reasonable labor rate” and by a whopping margin service customers think this is a dealer weakness. You already know this and you’ve got this one covered.

We received a daylight savings time service mailer this week from a pretty spectacular local car dealer, who thinks “it’s time to turn back your clocks.” The pitch is all about showing labor rates that span from $80 and hour to $110 and hour.

Hmmm.

Bottom line: Maybe you haven’t got this one covered.

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