Wednesday, March 21, 2012

Can Longer Warranties Sell Parts?

Yes. Especially wholesale. Play the video of an independent installer talking about selling a Jeep Grand Cherokee transmission at $2,000 more than the aftermarket. It is 58 seconds long and reads like War & Peace. Much more to come at the NAPB session on the state of the “aftermarket”. Customer panel surveys, leasing manager surveys, and focus groups of end-customers, dealer parts managers, independent installers, jobbers, and heavy truck fleet managers.

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