Thursday, July 21, 2011
Genuine Schmenuine, It’s All the Same, Or, At Least Your Customers Think So
They continuously bombard all forms of media, extolling the virtues of their brands. They put their vending machines in public schools and give the schools kickbacks that pay for books and football jerseys. It’s the American Way. We all know what Fritos and Ruffles mean and why we prefer them.
Bottom Line: We don’t need Genuine parts vending machines in public schools for oil filters and struts. But, it seems that we really do need to educate our customers on what Genuine – or whatever we call it – really means. Sort of like the Nutrition Facts on the backs of food packages, which help customers make informed choices. We need to help our customers understand what they’re buying.